Presently all selling is done by Jack Banquet.  Jack Banquet employs a direct selling method and meets with each client personally.  The leads acquired are predominately from word of mouth as well as print advertising in the journals and yellow pages.  Recently Jack Banquet and his executives compiled a list of patrons that frequented their past businesses and sent a direct mail package to them.  The response from this mailing has been most favorable, resulting in 50 new clients.

As part of the company’s expansion plans, Jack Banquet intends to add 4 account executives to sell the service to production and film companies, while Jack Banquet continues with the selling effort.  Jack Banquet is in constant communication with his sales force and provides the account executives lists of production companies registered at the Motion Picture Institute.  The institute only registers companies that have gross sales of $500,000 & higher.  The account executives will cold call these companies and follow-up with a direct mail package and a follow-up call.  Additionally, the account executives will attend every possible event that would have industry contacts in attendance.  This form of networking has proven to be very lucrative for the owners.  The table below (Sales Targets) provides an overview of the business that is expected: